Unleash your hair's natural curl potential with Aveda Be Curly Shampoo. This sulfate-free formula gently cleanses while enhancing curl definition, reducing frizz, and boosting shine for beautifully hydrated and touchable waves and coils. Experience a transformation that brings out the best in your texture. Infused with a nourishing blend of botanical ingredients, this 250 ml shampoo works to hydrate and fortify each strand. Its lightweight lather effectively removes impurities without stripping essential moisture, leaving your curls feeling soft, manageable, and vibrant with every wash.