MOISTURE & HOLD - Our Protein Cream is the perfect one-and-done styler. It combines the hold technology of gels with the moisture properties of creams, making any curl type bouncy and elastic. Balancing protein-rich and moisturizing products in your routine is key to healthy, strong hair. The more damaged and porous your hair is, the more protein-rich products you should use. HOW THE MAGIC HAPPENS - the Protein Cream is supercharged with a unique complex of Hemp Seed & Rice Protein, a completely plant-based alternative to animal keratin that helps the hair feel stronger and more elastic. WHAT MAKES US DIFFERENT - Inspired by generations of homemade hair remedies, Curlsmith blends fresh curl-loving foods with kitchen cupboard staples and rare natural ingredients to make premium products that really work. Healthy ingredients, professional results, no compromise. NO NASTIES - All our products have zero spoons of Sulphates, Silicones, Mineral Oils and Phtalates. Plus they're Curly Girl Friendly, they’re 100% Vegan and Cruelty Free. REAL RESULTS - We believe the proof is in the pudding and it looks like our customers believe that too: ""This stuff is GOLD!"" ""THIS is exactly what I needed!"" "" I noticed results upon the first use!